Web Development

Web development is critical. The question is not whether to develop an e-commerce presence but rather, how to create the proper interface.   Web development must encompass all consumer touch points, while presenting a seamlessly orchestrated experience.

What is the point of a beautiful web presence if it cannot function as a proper gateway to fulfill your intended result? Likewise, what is the point of a fully functioning commerce site if it is lean on content, not engaging, and fails to deliver to the client a meaningful experience.

Masqrray places emphasis on creating complete solutions. Development must represent a natural extension of the client’s identity. Paramount to these considerations is the fact that our client’s consumers must participate in the end result. The touchstone to a successful solution is how well we facilitate consumer interaction.

Masqrray provides conceptual design and development skills and we meld them to create an engaging and unique experience. Think of it like this:

Web Design & Web Developers

A web designer is a graphic artist who develops and styles objects for the Internet. Website designers are able to tap into their creative energy and design the overall layout and look for websites. A web developer is the one that develops applications and functionality for the Internet. Typically, these skill sets seldom meet and even when they do, there’s still no guarantee they will produce the appropriate result.

Designer & Developer Mind

Web designers typically have a creative mind set, whereas web developers usually think methodically and logically. Because of the very different mind sets of designers and developers, it is often time hard to find a suitable web designer who is also a competent web developer.

Masqrray is the answer to this dilemma! Masqrray creates, designs, and develops in-house; and we make sure that progress is accomplished in a timely fashion. We have one goal in mind and that is creating a properly managed and well planned virtual presence that will look great and function properly. To ensure that focus we assign each project its own project manager.

The Actual Process

To be sure, there are many ways to go about this process. Masqrray likes to match the process to our client’s right or left brain approach. We take our cues from the way in which our clients prioritize and express their goals. Here is a basic expression of the developmental process:

We begin by gathering as much information as we can about the client. We learn the goals of our client and the topic or industry the client is a part of. Once we have a firm understanding of the client and the project, we present suggestions to the client about the overall content to be included in the website. This work product is a combination of years of experience as well as information acquired while researching the industry or topic the project will be about.

After the content of the site has been determined, our creative team then comes up with a “mock image” representing what the design could potentially look like when constructed. We again solicit client feedback and make any revisions which are requested. This process usually cycles a number of times until all of the client’s goals are met. As with every interaction, we must proceed to the next level, no? Click this link and create your very own Request for Proposal.

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